Reading

Odyssey: Pepsi to Apple by John A.Byrne and John Sculley

An engrossing, albeit highly self-justifying, window into a pivotal era of corporate American history through the eyes of executive John Sculley. The memoir successfully captures the high-stakes marketing wars of the "Pepsi Challenge" before shifting into a fascinating, tense account of cultural whiplash as Sculley transitions into Silicon Valley. While the book excels at detailing the mechanics of 1980s corporate strategy and the visionary concepts that foreshadowed modern mobile computing, its ultimate focal point remains the dramatic, bittersweet boardroom rift with Steve Jobs. It reads less like an objective history and more like an essential, deeply personal defense of traditional corporate management colliding with creative genius, making it a compelling read for anyone fascinated by tech lore and corporate leadership.

★★★★